Wainhouse Research analyzes the market trends, technologies/products, vendors, applications, and related services in the Unified Communications and rich media conferencing fields. We publish a free news bulletin, white papers, research studies; produce industry events; and provide related consulting services. More about WR or contact WR for assistance.

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    WHITE PAPER

    Optimizing Sales Team Performance Using Unified Communications and Collaboration

    Optimizing Sales Team Performance Using Unified Communications and Collaboration

    How integrating collaboration technology with sales processes can significantly enhance sales force productivity & effectiveness

    This white paper, sponsored by Cisco’s Collaboration for Sales initiative, describes a highly successful sales transformation program based on collaborative technologies and sales process transformation that has allowed Cisco sales teams to increase customer interactions by 40 percent, improve customer satisfaction ratings, and reduce travel expenses by 50 percent.  Three distinct opportunities quickly emerge for sales process optimization: reducing travel while increasing the frequency and quality of customer interactions, accelerating performance through finding the right people anytime and anywhere within the organization, and connecting account managers and sales specialists instantly with relevant sales content. By combining sales transformation best practices with collaboration technologies, this white paper shows how other sales organizations can replicate similar results within their own companies.

  • FEATURED
    RESEARCH STUDY

    Rich Media Metrics 2010: Enterprise Social Networking & Team Workspaces

    Rich Media Metrics 2010: Enterprise Social Networking & Team Workspaces

    Customer Trends in Adoption, Perceptions, Preferences, and Plans

    This analysis is one in a series of WR surveys measuring end user attitudes, preferences, and buying/deployment trends for Enterprise Social Networking and, new for 2010, Team Workspace solutions. Specific areas covered include use of public social networking for personal and business purposes, mixing personal and professional identities, and perceived value obtained. The use of inward-facing and outward-facing (public) social networking by the respondent's organization is explored.  Team Workspaces topics include platforms used, participation by those inside and outside of the organization, and benefits received.

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