Wainhouse Research

Alan D. Greenberg is practice manager for the Wainhouse Research Distance Education and e-Learning advisory service and also covers mobile conferencing and the suite of unified communications technologies as they are applied for education and e-Learning. He has almost 25 years experience as consultant, analyst, communicator, and strategist. Most recently he has authored the 3-volume Distance Education and e-Learning Landscape (2007-2008) and Personal Mobile Video Communications at the Launchpad (2006) segment reports, and he co-authored A Buyer's Guide to Managed Services (2006) and Wainhouse Research's WebMetrics end user survey reports (2004-current). Alan has published white papers/research notes and conducted webinars on topics like web conferencing for corporate e-Learning, the effectiveness of distance learning, best practices for content providers and K-12, the penetration of video into K-12 markets, and virtual labs, and has keynoted or presented at USDLA, statewide distance educational association, Online Educa, ED-NET, and many other educational and training events. Alan also serves on the advisory board of the Center for Interactive Learning and Collaboration. He specializes in primary end user research, and is a Burke Institute-trained focus group moderator and interviewer.

Alan joined Wainhouse Research in January 2003 after stints from 1987-1994 and 1998-2002 in his own consulting practice. He also has held past marketing positions with Texas Instruments, VTEL, and several Austin, Texas-based start-ups. He holds an M.A. from the University of Texas at Austin and a B.A. from Hampshire College, Amherst MA.

Areas of Focus

Alan's current research and consulting focus includes the mashup of distance learning technologies and programs, web conferencing, wireless visual communications, management software, and vertical market application development.

Services

For vendors, service providers, venture capitalists, and resellers, Alan offers product & market validation, product positioning, forecasting, trend analysis, pricing analysis, brand strategies, and end user research such as online or brick-and-mortar focus groups, executive interviews, and online research.

For end-user organizations, Alan draws on years of experience helping organizations implement new technologies, as well as his extensive knowledge of the conferencing user and vendor communities.

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