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European Collaboration & Conferencing Services Market
to Hit $1 Billion in 2008
to Hit $1 Billion in 2008
Two New Studies Reveal Huge Potential for the Use of
Audio & Web Conferencing in Europe
Audio & Web Conferencing in Europe
19 May 2008, Duxbury, MA - Two new studies just released by Wainhouse Research (www.wainhouse.com/csp) provide strong evidence that the demand for alternatives to travel through online meetings is accelerating in Europe. Many of these initiatives are driven by environmental awareness and compliance, cost reductions, and the requirement for greater personal productivity. The companion studies, 2008 European Collaboration Services Market and 2008 European Addressable Market for Conferencing Services indicate audio conferencing minute volume grew 37% and web conferencing usage grew by almost 50% based on revenue growth in 2007. Furthermore, detailed analysis of the market potential indicates only 29% of the market is being addressed. While the European market for collaboration & conferencing services will grow to over $1B in 2008, addressable market analysis shows the potential market size to be nearly four times that. With prices for online meeting services approaching that of a typical long distance call, the barriers to further use seem limited by training, adoption, and awareness initiatives only.
The 2008 European Collaboration Services Market study offers a current market sizing and 5-year forecast for audio and web conferencing, and video bridging services in 12 local markets1 as well as reviews on 47 providers2 (CSPs). Forecast data includes attended and unattended audio minute volume and revenue as well as web conferencing and video bridging services revenue.
The 2008 European Addressable Market for Collaboration Services Market is a report that offers market opportunity analysis based on market potential. It compares the 2008 revenue and minute forecast to the addressable market in 12 local markets. For example, the UK has a 57% market penetration for audio minutes versus Italy's rate of just 3% when comparing the 2008 forecast/probability to the addressable market/potential of the same year. Employment data based on probability for conferencing use by key role/title, addressable market revenue, volume and penetration data are all included by country in this report.
Data from these studies will prove invaluable to carriers, network service providers and conferencing service providers (CSPs) as they determine and establish marketing strategies and product offerings and determine sales plans and budgets for local markets in Europe.
The Table of Contents and Executive Summaries for both studies are available at www.wainhouse.com/csp or by contacting Client Services Manager, Sara Fargo at sfargo@wainhouse.com or +1 (781) 934 6165.
Contacts:
- Editorial: Marc Beattie, Senior Analyst and Partner, mbeattie@wainhouse.com
- Report sales: Sara Fargo, Client Services Manager, sfargo@wainhouse.com
- Press: Heather Fiedler, Marketing Assistant, hfiedler@wainhouse.com
Wainhouse Research (www.wainhouse.com) provides strategic guidance and insight on products & services for Real-Time Unified Communications. The global client base includes established and new technology suppliers and service providers as well as enterprise users of voice, video, streaming, distance education, and web collaboration solutions.
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1 Local markets include UK, France, Germany, Netherlands, Belgium, Switzerland, Italy, Spain, Finland, Sweden, Norway, and Denmark.
2 Provider reviews include incumbents such as British Telecom and Deutsche Telekom, as well as specialists such as Premiere Global, InterCall, and Arkadin.
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