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Asia Pacific Collaboration & Conferencing Services Market
Holds Tremendous Potential for Growth

New Addressable Market Study Reveals 6% Market Penetration

7 August 2008, Duxbury, MA - A new addressable market study just released by Wainhouse Research indicates that tremendous opportunity exists for the sale and use of audio and web conferencing services in Asia Pacific. For the region, just 6% of the minute volume and 8% of the revenue potential has been achieved for audio conferencing - indicating an emerging market with a lot of room for growth.

For this study Wainhouse Research reviewed six local markets including existing usage by county, local employment data by title (and applicability for use), and current telecom penetration rates. Local markets profiled include Australia & New Zealand, Japan, China Country Group, Southeast Asia Country Group, India, and Korea. While each local market has varying degrees of market penetration, overall region data (for the local markets profiled) includes:
  • 1.4B employed labor force, of which 84M would be addressable for collaboration & conferencing service use
  • 76.5B audio conferencing minute opportunity versus a forecasted 4.3B minutes for 2008
  • $6B audio conferencing revenue opportunity
  • $1.3B web conferencing revenue opportunity
  • $53M video bridging services opportunity
  • Not surprisingly, China & India hold the most opportunity, but each of the six markets profiled typically exceed an opportunity for over 1B more audio conferencing minutes than forecast for 2008

The study details opportunity by country for audio conferencing revenue and minutes, web conferencing revenue, and video bridging revenue. Each country profiled includes a comparison of the addressable minutes and revenue to the 2008 forecast.

The 2008 Asia Pacific Addressable Market for Collaboration Services is part of a complete collection of CSP studies that also includes information on the European and North American markets. Each study is available individually by visiting www.wainhouse.com/csp or by contacting Client Services Manager Sara Fargo at sfargo@wainhouse.com or
+1 781.934.6165.

Contacts: About Wainhouse Research

Wainhouse Research (www.wainhouse.com) provides strategic guidance and insight on products & services for Real-Time Unified Communications. The global client base includes established and new technology suppliers and service providers as well as enterprise users of voice, video, streaming, distance education, and web collaboration solutions.

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