User Trends in Web Conferencing Usage, Perceptions, Preferences, & Plans
WR’s WebMetrics is a biannual research program designed to better understand usage and user preferences for web conferencing and related areas (VoIP, Team Workspaces, Instant Messaging, etc). Now in its fifth year, the study capitalizes on an extensive data archive to identify trends while exploring topics such as:
How users and decision makers prefer to buy web conferencing,
What kinds of activities for which they use the technology,
Brand preferences / perceptions, and
What features, functions, and benefits respondents value most.
The program's survey base is the WebMetrics User Panel, which is comprised of qualified web conferencing end users who have formally registered with WR. Participation in the panel is rewarded with drawings for $50 amazon.com certificates and a special prize such as an Apple iPod or Bose Bluetooth Wireless speaker. Survey participants also receive selected survey highlights.