Wainhouse Research

Recent Studies - Streaming & Webcasting (SWC)

• Vendor Profile – Panopto

  Panopto targets the education and enterprise markets via two cloud-based products that together comprise the Panopto Video Platform: Focus - a Windows and Mac lecture capture application for recording and webcasting, and Unison - a video and slide importing web / management service. With a SaaS model and a variety of distribution deals through partners like Pearson, Panopto is an up-and-comer that may face a fork in the road: organic growth in the high growth lecture capture market, or acquisition by an LMS / UC / video conferencing provider.

• Vendor Profile – Brightcove

  Online video platform pioneer Brightcove offers the streaming market’s best-known and most widely used hosted subscription software product for archiving, managing and distributing video content. However, the company has experienced a less than enthusiastic reception from Wall Street investors. A little more than a year after the company’s initial public stock offering, the company is experiencing significant change with the appointment of a new chief executive and announced plans for tabling its App Cloud service - one of the company’s three primary product offerings. This report describes the company’s current product line-up and evaluates its strategic options as management continues the hunt for a viable business model for its hosted video solutions.

• Vendor Profile – Qumu

  Qumu is a subsidiary of publicly traded subsidiary of Rimage Corp. (RIMG – Nasdaq) with 85 employees and $9.8 million in 2012 revenues. Qumu, which develops enterprise solutions used in the creation and management of rich media content, has experienced significant change since Rimage acquired the company in a $52 million deal in October, 2011. This company profile provides details on Qumu’s transition, including a discussion on the implications of 2012 management changes on its product positioning and go-to-market strategy.

• Vendor Profile – BurstPoint

  BurstPoint Networks Inc. develops enterprise streaming platforms that are primarily deployed behind corporate firewalls to enable scaled, high-volume streaming content distribution. The company also holds patents for technologies that enable the conversion of video conferencing content to streaming formats. This profile provides details on BurstPoint’s Video Communications Platform, examines BurstPoint’s sales channel approach and discusses its long-term strategic options.

• Research Note – Automating Video Production

  Database-driven Content Creation Opens the Door for Fresh Applications of Streaming Video

  The nascent field of “automated video production” makes is possible for organizations to leverage corporate databases to create low-cost streaming video content used in marketing and customer service applications. While still not widely known in the streaming industry, automated video production services for corporate use have created more than 100 million videos since their introduction four years ago. This research note discusses how this technology works, identifies applications for automated video capabilities and profiles vendors most involved in this emerging corporate market for streaming content creation.

• Vendor Profile – InterCall (Event Services / Streaming)

  Profile of the event services business unit of InterCall that highlights its existing webcast service and virtual environment businesses and explores recent InterCall partnering efforts designed to expand the unit into the enterprise streaming platform sector. The profile highlights InterCall’s growing focus on linking its streaming capabilities more tightly with the company’s extensive operations in audio conferencing and web conferencing.

• Vendor Profile – Ignite Technologies

  Corporate profile of Ignite Technologies, a provider of peer-to-peer networking services that has expanded its hosted software service to offer a full suite of enterprise streaming technology platform features. As the enterprise market evolves, the company – as discussed in this report - must sort through a burgeoning set of strategic options.

• Vendor Profile – Kontiki

  Corporate profile of enterprise streaming technology vendor Kontiki discusses evolution of the peer-to-peer networking company as it pursues more aggressive partnering strategy to foster more rapid development of enterprise streaming platform solutions.

• Research Note – Here Come the Hybrids

  Blended Platforms Marry the Strengths of SaaS & On-Premise Platforms

  Growing corporate acceptance of cloud computing is re-shaping the way technology platforms enabling enterprise streaming are developed, deployed and used. In a shift from the sector’s historic reliance on on-premise platforms deployed behind the corporate firewall, more vendors are working to offer blended solutions that combine the best attributes of both on-premise and hosted capabilities. This report discusses the move towards these hybrid solutions, how this evolution is re-shaping the competitive landscape for vendors in the enterprise streaming sector and the implications this change has on the way end users incorporate streaming video into business communications.

• Vendor Profile – ON24

  Profile of industry vendor ON24 highlights the company’s operations in webcast services, self-service webcasting and virtual environments. Discussion of company’s operations details current revenue breakdowns, key customers and important vertical markets for ON24 services. The central role of the company’s Platform 10 architecture also is highlighted.

• Research Note – Re-Engineering the Streaming Workflow

  Extending Platform Capabilities Via Hosted Solutions

  The rise of hosted software is changing how vendors of enterprise streaming platforms assemble integrated solutions for capturing, managing and distributing streaming media content. This research note discusses how targeted cloud solutions can influence video workflow and the business models that are emerging to support this emerging approach to platform development.

• Market Forecast – 2012 Enterprise Streaming Solutions Market Sizing & 5-Year Forecast

  This report focuses on the global market for enterprise streaming solutions, providing a five-year forecast for product and services revenues generated in the sale of end-to-end platforms enabling the capture, management, publishing and tracking of enterprise streaming media content. Specific areas of focus include a definition of the market segment, highlights of key components of enterprise streaming media solutions, market sizing for 2011, revenue breakdowns by vertical sector and geography, forecasts for enterprise streaming solutions through 2016 and a review of key assumptions influencing the market forecast.

• Market Forecast – 2012 Enterprise Webcasting Services Market Sizing & 5-Year Forecast

  This report focuses on the global market for enterprise webcasting services, providing a five-year forecast for services revenues generated in supporting the capture and distribution of live online events incorporating audio and/or video. Specific areas of focus include a definition of the market segment, highlights of key elements found in webcasting services offerings, market sizing for 2011, forecasts for webcasting services revenue through 2016 and a review of key assumptions influencing the market forecast.

• Vendor Profile – TalkPoint

  TalkPoint, a long-time provider of Webcast event services, is expanding efforts to sell hosted solutions that companies can use to provision their own online events. The product line expansion positions TalkPoint as a more viable technology partner for other organizations looking to establish their own presence in the webcast services field.

• Vendor Profile – Kaltura

  Kaltura positions its platform as the centerpiece of an "open-source community" for online video. While the company likely will fall short in its efforts to mimic the success of open-source stalwarts addressing other technology sectors, such as RedHat, Kaltura’s approach to the market still position it as a nimble competitor in the fast-evolving enterprise streaming sector.

• Research Note – The Reality of User-Generated Content

  Failures in Pushing Creation to the Desktop

  Streaming technology solution providers believe that the rise of “user-generated content” (UGC) is the silver bullet for democratizing the mainstream adoption of online audio and video in the enterprise. After several years of promoting UGC capabilities, however, a groundswell has yet to materialize - thus prompting a re-thinking of the factors that will foster UGC’s adoption.