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  WR Forums
  Market Issues and Barriers
  Cisco/Tandberg relationship

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Author Topic:   Cisco/Tandberg relationship
pridgewell
Member

Posts: 5
From: West Sussex, UK
Since: Jan 2004

posted 14 January 2004 03:59 AM     Click Here to See the Profile for pridgewell   Click Here to Email pridgewell     Edit/Delete Message   Reply w/Quote
Does anyone know how the enhanced relationship between Cisco and Tandberg actually works? Is it simply a reseller/preferred partner kind of deal or is there a shared technology or other more substantial basis?

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Paul Ridgewell

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mfarnham
Sr. Member

Posts: 54
From: UK
Since: Dec 2003

posted 14 January 2004 06:10 AM     Click Here to See the Profile for mfarnham     Edit/Delete Message   Reply w/Quote
Paul

Cisco use Tandberg end points, definitely in the UK, not so sure about worldwide. They have worked together in the IP VC field for a numnber of years. Tandberg have intergated a number of the Cisco products into their TMS system. The relationship is as you say fairly tight. Tandberg are a member of the Cisco AVVID programme. Go to any Tandberg seminar and they'll say that the best integration of their products is on Cisco infrastrutcure.

Mark

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pridgewell
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From: West Sussex, UK
Since: Jan 2004

posted 14 January 2004 06:22 AM     Click Here to See the Profile for pridgewell   Click Here to Email pridgewell     Edit/Delete Message   Reply w/Quote
Mark,

Thanks for your reply but I am still not clear how Tandberg is benefitting from the - new and enhanced - relationship with Tandberg. What exactly is Tandberg doing for Cisco. It seems likely Cisco will launch a video IP phone this year - is Tandberg in any way connected to that move for example?

Paul

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Paul Ridgewell

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mfarnham
Sr. Member

Posts: 54
From: UK
Since: Dec 2003

posted 14 January 2004 10:30 AM     Click Here to See the Profile for mfarnham     Edit/Delete Message   Reply w/Quote
Paul

Tandberg have just had their New Year announcement conference for their sales staff. I'm seeing my Tandberg account manager next week, so will know by then unless someone posts on the forum before then. Bearing in mind the recent acquisition of Lattitude by Cisco and the move towards a desktop environment for Cisco, I see Tandberg being there as a Cisco preferred supplier for group endpoints and Cisco providing the desktop environment. Tandberg is supplying the VC knowledge and Network management systems (TMS). The Tandberg MCU is probably one of the best on the market and Cisco will incorporate this into their infrastructure. Cisco have had an IP video phone for a while in the labs and in their offices for selected users, so I think there will be a definite release this year. But of course I could be wrong.

Regards

Mark

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pridgewell
Member

Posts: 5
From: West Sussex, UK
Since: Jan 2004

posted 14 January 2004 10:35 AM     Click Here to See the Profile for pridgewell   Click Here to Email pridgewell     Edit/Delete Message   Reply w/Quote
Mark,

Could I ask who you work for? I'd be interested in speaking with you off list if at all possible...

Paul

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joe
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From:
Since: Jan 2003

posted 15 January 2004 02:40 AM     Click Here to See the Profile for joe   Click Here to Email joe     Edit/Delete Message   Reply w/Quote
Maybe Cisco is buying TANDBERG??? Since they do not have any Video Endpoint..... Just a thought.

Is this possible!!!!

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Keisuke Hashimoto
Sr. Member

Posts: 377
From: Funabashi Japan
Since: Aug 2000

posted 15 January 2004 10:25 AM     Click Here to See the Profile for Keisuke Hashimoto     Edit/Delete Message   Reply w/Quote
I posted my message relevant to this issue
<<posted 24 December 2003 11:54 AM>>
in Market Disruption ahead>

After learning Avaya and Polycom agreement preceded by Cisco's aquisition of Latitude,
the following questions came to my mind.

First,I am just wandering how the extent or magnitude of integration planned on products between the two companies(meaning Avaya and Polycom) will impact on the bilateral relations going forward from business perspectives. Seems like integration extends accross the board from Polycom perspective.

Second, I am also wandering how this strengthened bilateral relations(Avaya and Polycom) will affect other variables such as relationship between Tandberg and Cisco, or one between Polycom and Cisco.

Third, I am wandering how the Cisco's scheduled delivery of desktop video in 2004 (according to recent Analyst Conference)will impact on market landscape in desktop video dominated by Polycom and VCON.

Fourth, I also am wandering and trying to see this Avaya and Polycom agreement in the context of Avaya's fierce competition against Cisco and probably Nortel as well in IP Telephony market. According to Avaya's CEO's recent presentation, Avaya, Cisco and Nortel are neck-and-neck in their market share competition. And each of them are trying to get out of it to lead the market in definite sense.

I guess that lots of things could happen this year.

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Keisuke Hashimoto
Sr. Member

Posts: 377
From: Funabashi Japan
Since: Aug 2000

posted 28 January 2004 11:18 AM     Click Here to See the Profile for Keisuke Hashimoto     Edit/Delete Message   Reply w/Quote
If you read "Cisco UnAuthorized"
by Jeffrey S. Young regardless of your assessment of the book, you might be able to get some clue on their strategy in this regard.

At first,They want to expand their business on routers and swithes going forward, in order to do that they need to expand into video application such as streaming as mentioned in the book and data such as video will be quite larger than convetional data so that it requires more processing power on the side of swithes and routers and it will create more demand for their products.

In order for them to keep growing their business, going into video is a natually logical extention based on what they are pursuing in business.

Since PCs are going into offices and used on every desktop, it is natural for Cisco to provide video communication interface along with voice to the desktop communication equipment or device.

When you compare the prevalence of PCs vs that of hardware videoconferencing systems, what do you see as of now? PCs are by far the ubiquitous tools deployed at many places and possessed by many people whereas hardware video is limited.

Based on cash on the Balance Sheet available for Cisco, I think that they can buy TANDBERG, but the issue is not that simple and from synergy strategy perspective, it may be premature for Cisco to buy this company now or for the time being and they have to time right as well unless affected by variables such as being compelled by business competition facing them in the marketplace.

I am not sure how Cisco management will assess TANDBERG in this respect. However, whatever it is, I think that they will try to keep a good relation with TANDBERG as AVVID partner for the foreseeable future.

This message has been edited by Keisuke Hashimoto on 28 January 2004

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GlenSykes
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From: UK
Since: Oct 2002

posted 11 February 2004 09:54 AM     Click Here to See the Profile for GlenSykes   Click Here to Email GlenSykes     Edit/Delete Message   Reply w/Quote

For the most part I agree with MFarnham, however it is unlikely that Cisco will use the Tandberg MCU as a part of their infrastructure, given their stong relationship with Radvision and the tight integration of Rad's products.

Tandberg endpoints however will feature strongly in the Cisco VC network story and there is definitely a good amount of knowledge sharing between all 3 partners in the 'ecosystem', visible already with Radvision supporting DuoVideo on their Gateways and MCU'sm, and TMS supporting both Radvision and Cisco hardware, including the MCM gatekeeper.

Expect to see tighter integration of the products going forward.

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Shogun2
Sr. Member

Posts: 62
From: Adelaide, South Australia, Australia
Since: May 2001

posted 16 February 2004 06:48 AM     Click Here to See the Profile for Shogun2   Click Here to Email Shogun2     Edit/Delete Message   Reply w/Quote
One of the things that intrigued me was a "hidden" item in the Tandberg release.
"Call setup using Call Manager", with automatic upspeeding from voice to video when doing a call transfer, and a "hold and transfer" mechanism.
I am no expert in this field, but it would seem interesting to integrate these features with IP telephony (or now IP videophony), where Cisco is strong.

Rod

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Jake Anderson
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From: Portland, OR, USA
Since: Feb 2004

posted 17 February 2004 04:27 PM     Click Here to See the Profile for Jake Anderson     Edit/Delete Message   Reply w/Quote
Tandberg has implemented the SCCP / Skinny protocol on the end points. This is the same that Cisco uses on their IP Phones. This will allow the Cisco Call Manager 4.0 to treat the endpoints like an IP phone. The endpoints will have a GUI looking like the Cisco IP phone. Wait a few more days for some upcoming announcements. Polycom is working on the same capability to work in conjunction with the Avays VoIP platform.

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Jet
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From: UK
Since: Feb 2004

posted 18 February 2004 07:29 AM     Click Here to See the Profile for Jet     Edit/Delete Message   Reply w/Quote
As I understand Cisco are about to launch an IP videophone to bring video to the desktop, together with a softphone product to run on the PC. I gather Avaya and Polycom will announce their own joint products very soon to bring video to the desktop. Currently Polycom do not have an desktop IP videophone. Therefor my question is where are Polycom going to get their own IP videophone from? Will they manufacture their own or enter into an OEM agreement?

This message has been edited by Jet on 18 February 2004

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pridgewell
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From: West Sussex, UK
Since: Jan 2004

posted 18 February 2004 07:33 AM     Click Here to See the Profile for pridgewell   Click Here to Email pridgewell     Edit/Delete Message   Reply w/Quote
Any idea if Tandberg will be involved in that Cisco videophone if it happens? It would seem likely...

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Jet
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From: UK
Since: Feb 2004

posted 18 February 2004 07:35 AM     Click Here to See the Profile for Jet     Edit/Delete Message   Reply w/Quote
My guess would be no. Cisco have been developing their own IP videophone since the start of last year

This message has been edited by Jet on 18 February 2004

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pridgewell
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From: West Sussex, UK
Since: Jan 2004

posted 18 February 2004 07:39 AM     Click Here to See the Profile for pridgewell   Click Here to Email pridgewell     Edit/Delete Message   Reply w/Quote
with exclusively Cisco's own technology - software and hardware?

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Jet
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Posts: 3
From: UK
Since: Feb 2004

posted 18 February 2004 09:33 AM     Click Here to See the Profile for Jet     Edit/Delete Message   Reply w/Quote
(EXTEL) Tandberg to issue statement tomorrow on involvement in Cisco Syst ms products Tandberg to issue statement tomorrow on involvement in Cisco Systems products

OSLO (AFX) - Tandberg ASA said it will make an announcement before trading opens on the Oslo Stock Exchange tomorrow on a statement issued by Cisco Systems Inc today announcing major advances with video telephony solutions, including the use of Tandberg products. Tandberg added Cisco announced a new wave of products and solutions for its nternet Protocol (IP) Communications system that take advantage of a converged v ice, video and data network. The solutions build in part on Tandberg products. michael.delaine@afxnews.com mdl/cmr

(REUTERS) Cisco releases video system for Internet phones
Cisco releases video system for Internet phones

LOS ANGELES, Feb 18 (Reuters) - Click here for Reuters release

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AndyN
Wainhouse Research

Posts: 345
From: Sarasota FL USA
Since: Jul 2000

posted 18 February 2004 10:22 AM     Click Here to See the Profile for AndyN   Click Here to Email AndyN     Edit/Delete Message   Reply w/Quote
WRB V5 #8 is a Special Edition covering today's Cisco TANDBERG announcements ...

AndyN

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mfarnham
Sr. Member

Posts: 54
From: UK
Since: Dec 2003

posted 20 February 2004 10:52 AM     Click Here to See the Profile for mfarnham     Edit/Delete Message   Reply w/Quote
Hi

Interesting announcement from Tandberg regarding the adoption of SCCP protocol on their end points. As previous said, this will confirm Tandberg as the group end point supplier for any Cisco IP telephonyt site. Still not sure about the MCU as Tandberg used to supply Radvision and then developed their own. May be they will complement each other in the range as they have different specs. Interesting to see how Tandberg will ally with other IP telephony systems as the world is not Cisco, not for voice any way !!

Mark

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Keisuke Hashimoto
Sr. Member

Posts: 377
From: Funabashi Japan
Since: Aug 2000

posted 22 February 2004 06:58 AM     Click Here to See the Profile for Keisuke Hashimoto     Edit/Delete Message   Reply w/Quote
I rather looking at this tighter relationship between Tandberg and Cisco as in the context of balance of power competition between Cisco and Avaya that has announced across the board integration between itself and Polycom.

And this tigher relationship between Tandberg and Cisco might have an implication for strengthening perceived importance of joining AVVID partnership program by other videoconferencing vendors.

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mfarnham
Sr. Member

Posts: 54
From: UK
Since: Dec 2003

posted 25 February 2004 09:31 AM     Click Here to See the Profile for mfarnham     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by Jet:
As I understand Cisco are about to launch an IP videophone to bring video to the desktop, together with a softphone product to run on the PC. I gather Avaya and Polycom will announce their own joint products very soon to bring video to the desktop. Currently Polycom do not have an desktop IP videophone. Therefor my question is where are Polycom going to get their own IP videophone from? Will they manufacture their own or enter into an OEM agreement?

Cisco have had the video phone in the labs for a few years. Be nice to see it go into production. Regarding Avaya / Polycom don't expect to see any products for another 6 months.

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Keisuke Hashimoto
Sr. Member

Posts: 377
From: Funabashi Japan
Since: Aug 2000

posted 03 March 2004 10:20 AM     Click Here to See the Profile for Keisuke Hashimoto     Edit/Delete Message   Reply w/Quote
<<Regarding Avaya / Polycom don't expect to see any products for another 6 months.>>

They might accelerate their integration processes depending on market acceptance of the solution delivered together by Cisco and TANDBERG.

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Keisuke Hashimoto
Sr. Member

Posts: 377
From: Funabashi Japan
Since: Aug 2000

posted 14 August 2004 11:38 AM     Click Here to See the Profile for Keisuke Hashimoto     Edit/Delete Message   Reply w/Quote
In the Q2 update, Tandberg mentioned about further strenghthening of its relations with Cisco going forward.

Will it foreshadow something upcoming in the near future regarding the relationship?

This message has been edited by Keisuke Hashimoto on 14 August 2004

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