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  WR Forums
  The WR Bulletin: Viewpoints
  Should Carriers & SPs be doing more to promote conferencing services?

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Author Topic:   Should Carriers & SPs be doing more to promote conferencing services?
AndyN
Wainhouse Research

Posts: 345
From: Sarasota FL USA
Since: Jul 2000

posted 07 April 2003 12:24 PM     Click Here to See the Profile for AndyN   Click Here to Email AndyN     Edit/Delete Message   Reply w/Quote
In WRB V4 #15 Andrew presents an economically compelling chart and asks "why aren’t the carriers, the very same people who stand to gain from increased network usage and from promoting video as a replacement for travel, doing more to drive this business?"

Click on 'reply' to add your thoughts ....

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hlapointe
Member

Posts: 29
From: Shawnee Mission. KS, USA
Since: Oct 2002

posted 07 April 2003 03:36 PM     Click Here to See the Profile for hlapointe   Click Here to Email hlapointe     Edit/Delete Message   Reply w/Quote
An interesting question, one that I believe isn't all that easy to answer. I think that a couple questions in your next user survey may provide some of the answer:
1) What are your video costs in relation to your company's overall telecommunications costs?
2) What value does managment place in video or media rich communications?

At one time the carriers did promote video services, some even offered full turnkey service. Probably a number of factors created, over time, a less than profitable environment but I think there are three (at least in my experience) that were real "Killers".
1) Equipments costs dropped drastically over the last 10 years.
2) Network costs are also down while reliability either remains the same or has improved.
3) Users, larger ones in particular, were finding that turning their operations internal were cost-effective and much more efficient and reliable.

I think these three factors pretty much make video a telecommunications commodity.

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asgar
Sr. Member

Posts: 71
From:
Since: Nov 2002

posted 10 April 2003 01:46 PM     Click Here to See the Profile for asgar     Edit/Delete Message   Reply w/Quote
Andy:
maybe its because they just dont know how to sell it!
We are working a lot with carriers, and we have found out that they usally sell telco and IT equipments and services...to the IT department. They are very good at this.
But our experience is that videoconferencing (and colaboration tools) must be sold at other levels : Human Resources, CFO, CEO, sales people... And there it seems the carriers just dont have the expertise to work with these guys, and have very few interactions with them.
My guess is there is a lot of space for dedicated and focused people to do this, maybe together with carriers (as we are doing :-)

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Keisuke Hashimoto
Sr. Member

Posts: 377
From: Funabashi Japan
Since: Aug 2000

posted 03 May 2003 11:11 AM     Click Here to See the Profile for Keisuke Hashimoto     Edit/Delete Message   Reply w/Quote
It is said that,

use of videoconferencing will reduce the number of travel allowing business people to make the best use of time and money and thus allow them to focus on their work and increase their productivity etc..

Why do people take travel rather than videoconferencing even though it is said as above?

keis

This message has been edited by Keisuke Hashimoto on 03 May 2003

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Mero
Sr. Member

Posts: 139
From: Germany
Since: Nov 2001

posted 20 May 2003 07:42 PM     Click Here to See the Profile for Mero     Edit/Delete Message   Reply w/Quote
quote:
Keisuke San:
videoconferencing will ... allow them to focus on their work and increase their productivity.
Why do people take travel rather than videoconferencing even though it is said as above?

Those people knowing how to travel and how to focus their work, but do not know how to increase their productivity by VC and are not the decision makers nor financial controllers.
IT people are not experts in human skill development nor business reengineering - as equipment sales guys aren´t.

So sales guys tend to tell the legend of self-explaining VC devices to decision makers - leaving the users alone with the challenge to develop each other - and go back to travel.

VC implementation is a skill development project. It should be supported, not managed by the IT department.

Asgar has the point:
Carriers have to cooperate with external
training, consulting and support
instead of driving alone.

Mero

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