posted 02 November 2004 08:22 AM            

I thought that the price was strategic because if the price had been set around below $2000 for T150,meaning $2000 pricing will put T150 closer to that for some IP videophones.

And some people may associate the "$2000" T150 with IP videophones which are usually thought to be not as good as business videoconferencing systems,

Therefore,I assume that TANDBERG wanted to convey implicit marketing message by the price $2990 set for T150 to potential customers, that is T150 is not a "IP videophone", it is a business videoconferencing endpoint with high quality. It is better than IP videophone even though it takes similar design approach like having dial bottoms etc for example.

I think that this pricing affects how potential customer will perceive the T150 and TANDBERG people thought that $2990 was appropriate creating better product perception among potential customers.

So you need to balance the pricing and what you want to convey as implicit marketing message coming out of the product itself.

Also, if you want to sell more, sometimes it is said that you should raise the price a bit so that people may see it as "better quality than others" because people are buying "image" in a way.

keis

posted 02 November 2004 08:49 AM            

Re 1500, I guess that TANDBERG should have spent more time working on this product as my impression was that it came out very quicky as product probably hastened by the fact that similar products are available from Sony and Polycom. I can not feel that there is the good characteristics of TANDBERG products reflected in this T1500 with regard to design of the product. I do not see there is a problem regarding codec used,however. I do not know, but something is different.

Re:2000, I think that this is well designed and it will probably best fit into CEO room etc.. CEO may put it close to his/her desk for use.

keis

keis