posted 22 July 2005 12:05 PM
Relating to said 3G technology, there are more than few companies in that field. it also seems that 3G video Telephony (or 3G Video calling as they prefer to call it) starts to be a melting point, where competitors from different segments are meeting. These are the likes of SIEMENS, ALCATEL and ERICSSON from the equipment arena, and the likes of LOGICA, COMVERSE and UNISYS from the messaging and VAS arenas.We all pour in video mails, video portals, multimedia IVRs, interactive video ACDs, video one2many casting, video recording systems and of course gateways and MCUs, in order to provide a complete architecture for video calling services.
It is worth mentioning that it is the Japanese, Korean and 3G/UMTS markets (Europe, Asia) that can use straight H.324M Video calling. the CDMA markets (mostly North America) suffers a "disability" of the network not being able to run "Switched video telephony, H.324M". This is why the North American market will lag in adopting this technology and its services. (comment: IMS is on the horizon as the ultimate solution for end-to-end multimedia connectivity over all mobile networks).
The "3G video calling" market is behaving so differently from the "videoconference" market. No more PC soft client hassles…, or installation issues, or routers and firewalls. You buy a handset, and… the video is there…. type a number... presse on button …. and …. you are in a video call !
Nevertheless, the main catalyst for usage and market expansion will be the availability of services that will attract customers. that is what we (the different suppliers of application equipment) are doing today. We are bringing our expertise and technology to the telcos for the provision of attractive services. We need to "bring killer applications to the 3G value chain" !
As for the question : "what are the killer applications?", there are mixed answers. It seems that the most successful applications, will be these that uses the mobility, personalization and are capable of supporting "immediate purchasing decisions". Target applications are vast and different, like video helpdesk, inbound call centre, outbound campaigning, sales point of contact, live auctions, video bidding, adult content, private and premium video banking and much more. All using interactive video to communicate and enrich the users interaction and help them taking decisions.
Isn't this different from "videoconferencing" ?
Remember: "adding of applications and services to the 3G value chain" is the key factor, that must be provided by us vendors, in order to gain a successful and prosperous market and happy customers.
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This message has been edited by Joseph Daniel on 12 August 2005
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posted 07 July 2005 11:53 PM
