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Wainhouse Research's WebMetrics is a biannual research program designed to better understand web conferencing usage and user preferences.
Now in its fourth year, the study capitalizes on an extensive data archive to identify trends while
exploring topics such as:
- How users and decision makers prefer to buy web conferencing,
- What kinds of activities for which they use the technology,
- Deployment options,
- Brand preferences / perceptions, and
- What features, functions, and benefits respondents value most.
The program's survey base is the WebMetrics User Panel, which is comprised of qualified web conferencing end users who have formally registered with WR. Participation in the panel is rewarded with quarterly drawings for $50 amazon.com certificates and Apple iPods with an annual grand prize drawing for a $500 certificate.
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